Whisky investing refers to the practice of purchasing premium whisky in bottles or (partial) casks with the intention of reselling it at a higher price in the future. This approach is rooted in the belief that fine whisky, as it matures in its oak cask, is getting better and richer in flavour. By becoming a desirable delicacy, it becomes a rarer commodity. And as demand goes up, so does the price. It’s a form of alternative investment, similar to investing in other physical commodities (or collectibles) such as wine, art, or jewellery. Research shows that whisky has performed best within the alternative investment category over the past 10 years*.
*Source: (The Knight Frank Wealth Report, 2023)